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Are consumers willing to pay the sustainability premium? Latest Apahia study

Are consumers willing to pay the sustainability premium? Latest Apahia study

Have you ever wondered if it pays to source cocoa and coffee in a sustainable way? In Aphaia we asked ourselves the exact same question and have prepared a white paper on whether consumers are indeed willing to pay a sustainability premium for their coffee and chocolate products. 

The results of a contingent valuation consumer survey, conducted by Aphaia within the scope of a London School of Economics and Political Science (LSE) research project, might surprise you.

Find out more in our executive summary ‘Are consumers willing to pay the sustainability premium? A look at chocolate and coffee’ or buy the complete report for only £199! Find out how at our white papers portal.

 

Read this article in Slovene

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