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Email Marketing Archives - Aphaia

Tag: Email Marketing

Tag: Email Marketing

Electronic mail marketing: Guidance from the ICO on achieving compliance with PECR

The ICO released guidance on electronic mail marketing, to help organisations achieve compliance with the PECR.   Earlier this month, Aphaia reported on guidance published by the ICO for organisations regarding live phone calls made for marketing purposes, to help organisations to remain in compliance with the Privacy and Electronic Communications Regulations (PECR), also known

Standard Contractual Clauses may not be enough, as suggested by recent decision by BayLDA

BayLDA, the Bavarian DPA has recently ordered a German company to cease from using Mailchimp, despite the use of Standard Contractual Clauses.   In the aftermath of the Schrems II ruling, we have seen some examples of the practical implications of this judgment. In the most recent case, the Bavarian DPA has ordered a German