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Tag: Behavioural Advertising

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Tag: Behavioural Advertising
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Websites required to obtain consent for all non-essential cookies

The Article 29 working group, a group of 27 EU national data protection and privacy authorities, has adopted an opinion on cookie consent exemption as described in the e-Privacy Directive. More in an article by Aphaia”s guest blogger Jure Merčun after the jump.
June 27, 2012 Comments (0) Share
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Digital Advertising Alliance announces tools for online advertising control

The American Digital Advertising Alliance (DAA) has announced it is working on providing tools to allow US-based internet users to opt out of being tracked in online behavioral advertising (OBA). The DAA expects that within nine months users will be able to control OBA tracking via HTTP headers sent by their web browser. Read more
March 15, 2012 Comments (0) Share
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The European Commission urges web companies to agree on a 'do-not-track' standard

Digital agenda commissioner Neelie Kroes called upon the web industry to agree on a do-not-track (DNT) standard at the World Wide Web Consortium (W3C) meeting in Brussels, reiterating her demand from June 2011 that the standard is to be implemented within a year.  Read why a DNT standard is important in an article by Aphaia”s
February 9, 2012 Comments (0) Share