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  Zandilli Lucien

Illegal profiling and predatory marketing calls lead to a fine of £1.48 million for Easylife

Easylife was fined £1,480,000 for illegal profiling and predatory marketing calls which resulted in several complaints to the ICO.    The ICO has fined Easylife Ltd £1,350,000 for using the personal information of 145,400 customers to target them with health-related products after predicting their medical conditions based on previous purchases without their consent. The company
October 11, 2022 Comments (0) Share
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  Zandilli Lucien

Data protection standards for adtech outlined by ICO

Data protection standards for adtech have been outlined by the ICO in order to ensure that companies safeguard people’s privacy online.   The ICO has called on various companies to address and eliminate the existing privacy risks associated with the adtech industry. The Information Commissioner recently published an opinion warning companies that are designing novel
December 2, 2021 Comments (0) Share